The Beginning

As a young child in the 70’s, Keith was always fascinated with crackers. He loved peeking through them on the Christmas Tree and was curious to see what wonderful gift was inside. They were just plastic cheap things that cost pennies but they always amazed and amused him, whether it was a fortune teller fish or a little plastic car.

In 1997 Keith, in his late 20’s was still excited about crackers and had a brain wave to have all sorts of crackers underneath one website and Absolutely Crackers was born. Tom Smith, Robin Reed and Celebration Crackers were just a few lines that were featured.

What We Do?

His dream was to hit the American market but when visiting New York they just asked him what flavour they were. 'Nooooo you aren’t supposed to eat them, you pull them' explained Keith.

Educating Americans was a tough task in itself but he loved the challenge.

Absolutely Crackers was a one stop shop where you can buy any Cracker you wanted for Any Occasion and were available mainly in the USA and UK. At that moment in time it was the only online store in the UK with the biggest range available, including custom orders.

Keith’s and his crackers featured on the BBC’s A Question of Sport, Appeared in Warner Brothers Harry Potter films which are known as Wizard Crackers, various BBC Radio shows, local and national newspapers, he even featured on page 3 of The Sun… it was definitely a cracker of a moment for him!

History of the Cracker

With a base also in the Dubai as Diginix Creations, Cracker King Keith made crackers for amazing brands such as Huda Beauty, Harvey Nichols, Gaucho Restaurant, The Nail Spa, Lucky Voice, Rimmel, The Els Golf Club, Famous Artist ‘Dollars and Art’, and Virgin Airlines to name a few.

Now Absolutely Crackers and Diginix Creations trade in the UK as The Cracker King offering a selection of handmade unique and fun crackers for any occasion, collaborating with other UK brands such as British Fossils and Wade Whimsies adding quality gifts to the select cracker range. We don’t import cheap crackers in bulk, our crackers are handmade in the UK and contents are carefully selected.

With our crackers handmade in the United Kingdom you know you are getting the best quality in terms of contents, the only thing we can’t guarantee are good jokes, we always have rubbish or silly jokes… well a cracker isn’t a cracker without a silly joke right?